The Patterns of a Conservation Economy
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Examples of this pattern in action:

The Ecotrust Natural Capital Fund
To spur the creation of the necessary institutional capacity for the development of the conservation economy, Ecotrust has created the Natural Capital Fund. The Fund makes investments in key sectors, businesses and projects which significantly enhance the capacity for appropriate development and conservation in the coastal temperate rain forest region. The Fund is intended to serve as a catalyst, leveraging other investments through partnerships, joint ventures and other collaborations. As the ventures mature and are able to access other sources of funds, such as bank financing, the Fund investment will be recovered and redeployed.

Organizations whose work incorporate this pattern:

ShoreBank Pacific

Shorebank Enterprise Pacific


de Geus, Arie. The Living Company. Harvard Business School Press. Havard, MA. 1997.

Elkington, John. The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation. Capstone Publishing. Oxford, UK. 2001.

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Pattern Index

A Conservation Economy

Social Capital

Fundamental Needs

Subsistence Rights

Shelter For All


Access To Knowledge


Social Equity


Cultural Diversity

Cultural Preservation

Sense Of Place

Beauty And Play

Just Transitions

Civic Society

Natural Capital

Ecological Land-Use

Connected Wildlands

Core Reserves

Wildlife Corridors

Buffer Zones

Productive Rural Areas

Sustainable Agriculture

Sustainable Forestry

Sustainable Fisheries


Compact Towns And Cities

Human-Scale Neighborhoods

Green Building

Transit Access

Ecological Infrastructure

Urban Growth Boundaries

Ecosystem Services

Watershed Services

Soil Services

Climate Services


Economic Capital

Household Economies

Green Business

Long-Term Profitability

Community Benefit

Green Procurement

Renewable Energy

Sustainable Materials Cycles

Resource Efficiency

Waste As Resource

Product As Service

Local Economies

Value-Added Production

Rural-Urban Linkages

Local Assets

Bioregional Economies

Fair Trade

True Cost Pricing

Product Labeling